The study covers personal services, which include hairdresser services, facial and body treatments, massage, spa and other beauty and personal services. Around 9000 people work in personal services, which is about 1.5% out of all the employees in Estonia. Most of them work in customer service.
The result of the study is an overview of what occupations and skills are most needed in the future. The analysis is based on the assessments of the trends affecting the field, the economic situation, and the labour force demand and training offer comparison. The study was completed in the second half of 2020.